Client Projects
In the “old” days, your sales team would be the first exposure a prospect would have to your offering. These days, your prospect is already educated about your category and has narrowed their choices to a few vendors before you ever hear from them.
That’s why you need to create engaging, high-value content…so that you can let your prospects move themselves down the sales funnel, without any intervention from sales at all.
Most companies know that it’s helpful to have a “resources” section on their websites with related content, whitepapers, and datasheets.
But downloadable assets are also crucial for lead generation. Email marketing and search ads work best when they link to landing pages that offer useful content assets. It is an extremely cost-effective way to educate prospects on your products and services.
We are proud to have some award-winning print and package designers aboard. They work in tight teams with our writers to create stunning brochures and company backgrounders to distribute on your website, at tradeshows, and as downloadable assets for lead generation.
Let us know what you need and we’ll help you put together a plan for collateral that will help build your brand.
We love to brag about the fact that we’re experts on translating highly technical topics into engaging, useful copy. (But, hey…when you’re good at something, you like to share it, right?)
Ask us for samples of whitepapers and datasheets we’ve done for our technology clients.
Oh, yeah, we’re bloggers, too!
Stickyworks principals have done quite a bit of corporate blogging, as well as ghost writing for CEOs to help them augment their positions as thought leaders.
We’d love to show you some great articles we’ve published on LinkedIn Pulse…some with thousands of views.
Blogs are a great thing to publicize on social media and even in email blasts, and help drive valuable traffic to your website. They’re the ultimate in “sticky” content.